Fractional Marketing Leadership
Experienced marketing leadership without hiring a full-time marketing director.
You know your business. You know your customers. But keeping up with everything marketing requires can be a full-time job. That’s where I come in. As your Fractional Marketing Director & Consultant, I become an extension of your team – helping you determine what marketing should be doing, creating a practical plan, and helping execute it.
Experience + Strategy = Growth
Your Business | My Expertise
I’ve spent more than 14 years helping small businesses and organizations navigate the increasingly complicated world of digital marketing. But I’ve learned that most business owners don’t need another person telling them they need to post more on social media. They need someone who can step back, look at the big picture, figure out what matters most, and then help make it happen. That’s what I do.
Marketing Strategy
Get clarity about where you’re going and what marketing activities will actually support your goals.
Marketing Leadership
Have an experienced marketing partner helping you prioritize, plan, coordinate and make decisions -without adding a full-time employee.
Content & Communications
Turn your expertise into newsletters, blogs, social content, website messaging, podcasts and other communications your audience actually wants to consume.
Lead Generation & Email Marketing
Build the landing pages, lead magnets, email sequences and automations that move prospects from awareness to action.
Website & Digital Presence
Make sure your website and digital platforms support your marketing strategy – not simply exist online.
Ongoing Marketing Support
From monthly campaigns to website updates and analytics, I can help keep your marketing moving forward.
How We Work Together
I work with businesses as a fractional marketing director and consultant – providing the strategic thinking, planning and hands-on marketing support that might otherwise require an entire marketing department.
1. Discover
- We start with a conversation about your business, your audience, your goals and what’s working – or not working – in your current marketing.
2. Strategize
- I evaluate your current marketing, identify opportunities and develop a practical strategy based on your goals, resources and priorities.
3. Activate
- Strategy is only useful if something happens next. Together, we put the plan into action through content, campaigns, email marketing, digital channels, website improvements and other appropriate tactics.
4. Refine
Marketing isn’t a one-and-done project. We look at what’s working, adjust priorities and continue building momentum.
Need someone to lead the marketing for you?
That’s where a fractional marketing relationship comes in.
“We were a start-up business with no idea how to get a website. Wendy guided us through the process and became an invaluable resource. She continues to offer support and suggestions. Now we realize the importance of allowing a professional to guide us in the right direction. We love our new site and clients have commented on how professional and user-friendly it is. Thanks, Wendy!”
Jenn Holm
Owner, Yoga 4 You, LLC
Let’s Talk About Your Marketing
Tell me what’s happening in your business, what’s frustrating you about your marketing, and where you’d like to go. We’ll figure out whether working together makes sense.
Schedule a Marketing Discovery Call.
